ALPHARETTA, Ga. — A new pickleball, dining and social venue is coming to the North Point area in Alpharetta.
The City Council unanimously voted to amend the city’s Delta Credit Union Master Plan to construct the new Pickle and Social at a formal meeting Nov. 13.
The facility will include eight indoor courts, seven outdoor courts, a 14,000-square-foot restaurant and a 5,000-square-foot basement office for Competitive Social Ventures on 6.25 acres off Ga. 400 and Rock Mill Road.
The development comes in the wake of a steadily rising popularity of pickleball. New courts and facilities have sprung up in Dunwoody, Forsyth County, Roswell and across Metro Atlanta in recent years.
Councilmembers agreed the project will add recreational opportunities to Alpharetta and draw visitors from other counties and cities.
City Councilman Doug DeRito also said the venue will help fulfill the city’s vision to revitalize the North Point corridor.
City Councilman Dan Merkel said Alpharetta has many examples of business and residential development in terms of its “live, work and play” mantra, but the city could improve its “play” options.
He said the pickleball facility will provide a place for Alpharetta pickleball lovers who are often in search of a location to play.
“This is without a doubt, a need,” Merkel said.
Pickle and Social is the newest concept by Competitive Social Ventures, which also operates the Roaring Social and Fairway Social in Alpharetta. The Alpharetta location follows a first in Gwinnett County.
The new pickleball venue will house the company’s headquarters in the basement.
The site plan also calls for a separate 8,100-square-foot steakhouse on the property. Competitive Social Ventures CEO Neal Freeman said he cannot name the restaurant that will occupy the space, but it is a white tablecloth national…
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