Atlanta small business marketing platform Mailchimp is growing at home, opening a large new campus along the Beltline even as it ramps up its solutions for small businesses and e-commerce retailers around the world.
Purchased by Intuit for $12 billion in 2021, the company announced last year that it would be vacating its longtime space at Ponce City Market for the nearby 360,000-square-foot Fourth Ward complex developed by New City Properties.
Mailchimp has taken most space in the buildings, aiming to inspire innovation and collaboration and launches at a time when tech companies are slowly requiring employees to spend more time in the office after embracing virtual work during the early post-pandemic period. Mailchimp’s blanket minimum is two days per week, with each internal team setting its own requirements beyond that.
For nearly 1,000 current employees at the Intuit Mailchimp headquarters, the company is aiming to make attendance a no-brainer by incorporating a slew of amenities that would be impossible to replicate working alone, designing a “city within a city” to spur serendipity and creativity.
“We are competing with people’s homes right now,” said Christian Widlic, group creative director at Mailchimp, during a tour of the building with journalists after Mayor Andre Dickens joined a ribbon-cutting alongside Intuit CEO Sasan Goodarzi and Intuit Mailchimp CEO Rania Succar.
Wellness rooms, an in-house food program and more than 100 breakout spaces with many designed as local storefronts are just a few ways the company is sweetening the deal for in-person workers.
“It’s no secret that Atlanta is a bustling tech ecosystem that Mailchimp has been central to for over 20 years,” Ms. Succar said in a release. “Our beautiful new workspace is one more way Intuit is doubling down on our commitment to this great city and doing our part to contribute to this thriving community while also amplifying our…
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