SANDY SPRINGS, Ga. — Newell Brands is preparing to relocate its global headquarters less than 2 miles south from 6655 Peachtree Dunwoody in Sandy Springs to the Queen Building on Concourse Parkway.
Representatives for Newell Brands applied to the city Jan. 25 requesting a waiver of building permit fees and business occupational taxes for the buildout of their corporate headquarters.
Newell Brands, a global manufacturer and marketer of consumer and commercial products, is known for products like Coleman, Rubbermaid and Sharpie.
The Queen Building at 5 Concourse Parkway lies in the heart of Perimeter Center and stands 31 stories with almost 700,000 square feet of Class A office space.
The property is a part of the Concourse at Landmark Center, a 2.2 million-square-foot development just north of I-285 and immediately east of Ga. 400.
“The new site will serve as our world headquarters of our multinational business that is publicly traded on the New York Stock Exchange,” a spokesperson for Newell Brands said. “We routinely bring business contacts from around the world to meetings at our headquarters which further promotes the city.”
Following the recommendation to approve the incentive application from city staff, the City Council will vote March 5 whether to approve or deny the incentives.
With the national office vacancy rate at a record-breaking 20% in the fourth quarter of 2023, a new major tenant in the Queen Building signifies a jump in the regional competitiveness of the Perimeter Center.
With councilmembers expressing concerns about office vacancy rates at the Jan. 30 annual retreat, the city is expected to keep the global headquarters in the city.
City staff said the publicly traded company is in the final stages of exploring relocation options both inside and outside of Sandy Springs, including Dunwoody. They also…
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