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The fitness world is full of apps, smart devices, and new boutique studios. As young investment banking professionals in Atlanta, Allie Stolte and Jackson Ford tried out a lot of them. They loved running clubs, and they quickly found themselves incorporating more fitness classes into their routines. That’s when they noticed something big missing in the fitness industry: A true social experience.
That led the two to create Roeme, a community-driven app for those looking to update their fitness regimes. Roeme allows users to connect with friends, classmates, and instructors to build a community outside of the workout class in a fun and streamlined manner.
Just after the app officially launched, the Roeme team gave us a few minutes and answered our questions about how the business got started and how they hope to change the fitness industry. Here is our Q&A:
QUESTION: Take us back to the launch of Roeme. What was missing in the fitness market that you wanted to solve for?
ANSWER: The cofounders of Roeme, Allie Stolte and Jackson Ford, have always been active, both playing sports throughout their lives. After graduating college, both were living in ATL and discovered an incredible camaraderie around running. There were numerous running clubs and apps that provided invaluable support and motivation for maintaining a consistent running routine.
Allie Stolte – From LinkedIn
Once incorporating yoga, pilates and strength training into their regimen, both quickly recognized the incredible sense of community that boutique fitness studios fostered among their members. Yet, existing fitness class bookings apps lacked crucial community features that made attending these studios so appealing. Recognizing a gap, they believed that integrating community and social elements into a booking platform could not only simplify the booking and discovery process for users but also help attract more people, including their friends, to attend these classes.
Their…
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