AT&T created the first ever 5G-connected football helmet that cements a groundbreaking moment in sports history for the Deaf and hard of hearing community. The 5G-football helmet will allow coaches to send plays to athletes who are hard-of-hearing through a visual display in their visor rather than through audio.
With the initiative, AT&T joined forces with 26-year-old Atlanta-native and up and coming UnitedMasters artist, Amira Unplugged, to record a rendition of the 1964 classic, “The Sound of Silence” by Simon & Garfunkel.
The song was produced by Samuel Barnes of the multi-platinum, Grammy winning Trackmasters, along with choir arrangements led by WRLDFMS Tony Williams of the Sunday Service Choir.
Amira’s Voice
Growing up with limited resources as a partially deaf child, Amira’s voice tells a story within itself, showcasing how powerful the product is and the ways the helmet is being used to create greater opportunities for an often-overlooked community.
Amira said the collaboration came to be after her coordinator at UnitedMasters, Zach Slater, told her about the 5G football helmets and what it means for deaf and hard of hearing athletes.
“He [Slater] is incredible and has been instrumental in working with me and brands. He told me AT&T was creating these helmets to help deaf and hard of hearing football players and wanted to score the film they were creating with ‘The Sound of Silence’ by Simon and Garfunkel, which tricked me out because that’s my grandmother’s favorite song,” she said.
Also, Amira said she was already working on a rendition of the song for her grandmother with her sister before…
Read the full article here
