Chicago-born Helen Applebaum Taffet started a career in technology, marketing, and public relations to ultimately land in her unique, local, and award-winning space in the personalized gift and basket business.
Now, Helen’s Sensational Baskets offers delicious and creativity packaged gourmet treats, landing her as the recipient of the 2023 Spurgeon Richardson Member of the Year Award from the Atlanta Convention and Visitors Bureau based on her distinguished career in hospitality and the impact she has made on the industry vis-a-vis her reputation for customer service.
The Grandmother Basket includes the book, “When a Baby is Born, so is a Grandmother,” and a onesie that reads, “I’m not spoiled, my grandmother just loves me.”
Helen’s Sensational Baskets designs fun to elegant gifts from Bar Mitzvahs to grandmother recognition, and top tier corporate clients. Helen also thinks outside the box with ideas like a “stuck in traffic gift” that would elicit an expressway smile.
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Taffet, who started the business in her home, now has a showroom, office, and warehouse space in the Roswell-Alpharetta area. In terms of getting started, she recalled,
“In 1988, I had a colleague who worked in apartment leasing, and I began to create Sensational Gifts for new apartment residents and referrals to apartments. And since I was always involved in marketing, I knew there was a need for quality corporate gifts to be delivered to clients.”
Now, the ideas are flowing from Helen’s sketch pad, as she employs a staff (many of whom are Jewish) of eight year-round employees and growing to 20-plus at peak periods.
Taffet is proud that Delta Airlines is a client.
Taffet has created thousands of corporate gifts, especially in the law firm space where she supplies 1,200 for an attorney group for their Sensational Holiday Gifts.
Plus, she even subspecializes for law…
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