SANDY SPRINGS, Ga.— Jon Wittenburg brings the backing of an international company to his Minuteman Press Sandy Springs franchise.
Wittenburg, a self-described introvert, purchased the franchise in 2012 and joined the Sandy Springs Perimeter Chamber of Commerce shortly after opening his press shop.
“Design, print and promote is in essence what we do,” Wittenburg said. “We understand that good printing starts with good design.”
Wittenburg said his secret to maintaining a local business through the COVID-19 pandemic circles back to the relationships he forged with fellow small business owners at networking events with the Perimeter Chamber.
Minuteman Press International has almost 1,000 franchises across the world, including South Africa, Australia and the United Kingdom. There are 10 franchises operating in Metro Atlanta with another 10 throughout Georgia.
After expanding the footprint of his previous shop at 6780 Roswell Road in 2017, Minuteman Press Sandy Springs has settled into a larger location at the Morgan Falls Office Park just up the road on Ga. 9.
The motivation for the move to Morgan Falls in April was to increase the square footage of the shop and to streamline production.
“One of the big benefits of the move this year was being able to place our equipment where it needed to be,” Wittenberg said. “It also gives me expansion capabilities.”
When Wittenburg and his team signed a long-term lease at the office park, they had to gamble on the state of the printing industry in the United States.
According to an industry report from IBISWorld, the print market in the United States was estimated at about $80 billion in 2023.
The right touch
While digital marketing has expanded in the internet age, people often prefer things they can touch and feel, Wittenburg said.
“We got involved with promotional products a few years ago…
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