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For entrepreneurs, it all comes down to numbers. It is one thing for a pitch deck to showcase an impressive vision. But a founder must ultimately quantify why their product is impactful for potential investors and customers alike.

Goodr, an Atlanta-based logistics startup, has a clear vision to tackle food insecurity. And it has posted some impressive numbers over the years to match that lofty vision. The venture-backed and certified B-Corp startup, founded by Jasmine Crowe-Houston, has been hyper focused on eliminating food waste and bringing high-quality meals and groceries to families in need. Its Surplus Food Recovery and Pop-Up Grocery Markets have served over 32 million meals. Those programs have brought $9.2 million in tax savings to its partners. In 2023 alone, the startup redirected 28.6 million pounds of food that would have ended up in the landfill.

Photo provided by Goodr

The company just hit its seven-year anniversary (a huge milestone in the world of startups). To celebrate that milestone, we asked Crowe-Houston to take a step back and share numbers that define Goodr’s startup journey so far.

Goodr By The Numbers

When did Goodr make its first hire (outside of the founding team?) 

November 2018

Who was Goodr’s first client/customer?  

Turner Broadcasting Systems and Hartsfield Jackson International Airport

Is there a data point your team is specifically proud of highlighting?  

There are so many. I love that we have diverted over 20 million pounds from landfill, and served thousands of families across the country more than 30 million quality meals.

How big is the team today? 

Our full and part-time teams account for 50 Do Goodrs.

Was there a specific moment when you realized Goodr’s model was going to work? Was that moment right at the beginning, or was it later on while building up the startup? 

The realization that Goodr’s model was going to work didn’t happen immediately. It was a gradual process, with key moments of…