Atlanta rapper Jeezy once said, “Might not be the best, just know I plan to be.” 

Thirteen studio albums later and tens of millions of records sold, Jeezy has carved his path as an Atlanta legend and pioneer for trap music. Now, Jeezy is selling more than hits; he’s selling a book that’s a testament to ambition and hustle. His journey is now encapsulated in his memoir, “Adversity for Sale: Ya Gotta Believe,” published in August 2023.

The memoir marks the rapper’s first book and delves deep into Jeezy’s personal struggles that helped him beat the odds and achieve the success he knows today. It offers a vulnerable side to “The Snowman” that goes beyond lyrics, inviting the audience to connect to him on a deeper level. 

During a fireside chat hosted by Atlanta photographer Cameron Kirkland, also known as Cam Kirk, at his photography studio on Wednesday, Jeezy discussed how the book displayed a level of vulnerability that allowed him to reflect on his experiences and celebrate his resilience and hard work. 

“Music culturally is more flamboyant. You only talk about the good times … and it always sounds like you’re on top,” Jeezy said. “I think the difference was, for me, writing the book, I actually got to tell people about when they thought that I was on top and I was really at my lowest. I got to go into how I felt and what I was going through.

“A lot of people saw me living the dream, but they had no idea I was living a nightmare.”

He called the journey of writing his first book, “therapeutic.” For him, the biggest mission was giving the world a book that could motivate. 

“That was my chance to Jay…