When you’ve done most of the things you want to do in life, sometimes it’s time to hit the reset button and try something new. Despite the concern from our employees, we’ve decided to launch a new hot sauce! Yes, you read that correctly.
I can’t think of a better way to spice things up than with homemade hot sauce. My digital marketing agency, Country Fried Creative, is often mistaken for being a restaurant or food services company, so why not lean into that natural assumption?
This isn’t my first time making hot sauce. When Mary Catherine and I got married back in 1994, we didn’t have a lot of money, so we decided to make Christmas gifts that year. We spent some time in the kitchen and came up with “Joe’s Polish Inferno,” a homemade hot sauce infused with habanero peppers and fresh tomatoes. My new father-in-law, Bill, was quite impressed by the flavor and intensity. Fast forward to 2024.
So why launch a new hot sauce? Last summer, we celebrated our 20th year in business and had a big party at Line Creek Bus Barn in Fayetteville. During the party, a few of my clients asked me what’s next for the company. More than one suggested that I do something new and unexpected in 2024 to reinvigorate our brand. One colleague, who’ll remain anonymous, suggested that we do something related to food. Earlier in the year, we helped Peachtree City-based Chef Mark brand his Pelle’s pasta sauce. That inspired me and brought back memories from thirty years ago when I made hot sauce out of economic necessity.
Inspired by encouragement for the future and fond memories of the past, I made the business decision to spend some time in the kitchen last fall…
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