ORLANDO, FL. – Disney Experiences, formerly Disney Parks, hosted nearly 100 Black small business owners from the Atlanta-based Russell Innovation Center for Entrepreneurs at the Walt Disney World Resort in Florida early this week, organizing an experience designed to equip emerging business leaders with the skills needed to generate a positive economic impact within their communities.
Attendants were lodged inside Disney’s Yacht & Beach Club Resorts for the duration of the trip, spending a majority of their afternoons and evenings alongside RICE leadership, stakeholders and members of Disney’s supply chain accelerator planning team. Each pupil “graduated” from the program on Wednesday, receiving a certificate of completion and a round of congratulations from Mickey Mouse himself.
As the lead financial sponsor of RICE’s Supply Chain Accelerator Program, Disney presented a slew of educational sessions and workshops for the team, one of which was developed and hosted by the company’s exterior training arm, Disney Institute, giving Black business owners first-hand experience in adopting the mindset needed to operate successful ventures.
Leaders from Disney Institute introduced a service-oriented approach to entrepreneurship through its teachings, emphasizing that great service is necessary to properly run a business, regardless of size or revenue. Cast members at Disney brought this notion of exemplary service to life through their kind and courteous treatment of RICE entrepreneurs and stakeholders over the course of the trip.
Disney Institute also invited the group to tour exclusive parts of Magic Kingdom Park on Tuesday afternoon, where attendees identified real-life examples of the managerial concepts taught during the institute’s training session.
Additionally, RICE-backed business owners heard from local Black vendors contracted with Disney on Wednesday, listening in on a panel about expanding business practices, working…
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