A new boutique workout studio is coming to Colony Square, the fitness franchise’s first location in Atlanta.
BODYROK offers 45-minute full-body exercise classes. The classes implement a custom reformer machine for a pilates-inspired workout designed to provide energy and sculpt and define the muscles.
Meredith Lobb, the owner of BODYROK Atlanta, describes the classes as “fun, energetic and challenging.”
“We like to keep it fun and fresh,” she told What Now Atlanta. “We definitely have a lot of variety in the moves and the routines to keep it exciting and challenging for our clients.”
Lobb became a fan of BODYROK when living in New York City. She grew interested in leaving the corporate world and doing something entrepreneurial. Upon moving to Atlanta last year, helping bring her favorite fitness concept to her new home seemed like a perfect next step.
“I knew I wanted to do something like this,” she said. “All the stars aligned. It felt like the next right move. I’m so excited about it.”
The studio’s location at Colony Square is ideal for the concept, she said, with good accessibility for those walking from nearby apartments and offices, in addition to available parking for those who are driving. (BODYROK clients at Colony Square will be able to receive validated parking.)
“Fitness is something that’s a habit,” Lobb said. “I want people to come five days a week, or at least two or three or four. So I want to make that experience seamless for them.”
She was also drawn to the retail mix of the area. Being located in Midtown, visitors to the studio can grab a coffee or a quick lunch and check a couple items off their to-do list, incorporating their workout smoothly into their daily routine.
Accessibility to the workout itself is a key value too.
“All of our classes are welcome for beginners,” Lobb said. “It’s very important to me and the brand that clients of all…
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