Photograph courtesy of Reese Blutstein
Reese Blutstein started an Instagram account out of her Georgia State University dorm room in 2015 to share her outfits with the world. That account, @double3exposure, now has more than 351,000 followers and the 20-something has become known for her distinct style. She’s been featured in fashion magazines and traveled the world, often with her twin sister Molly (@accidentalinfluencer, who also has quite an impressive following).
Blutstein has parlayed her sense of style into impressive business opportunities, the latest of which is a Target collaboration. Called Future Collective with Reese Blutstein, it launched this month. The Future Collective umbrella of the retail juggernaut aims to highlight what it calls “creative makers and culture shapers.” Blutstein’s collection features more than 100 apparel and accessories items, most of which are under $35. Here, the Atlantan shares more information about the collection and her vision. This interview has been edited for length and clarity.
How did the partnership come to fruition?
I have always been inspired by how Target collaborates with designers and creatives to bring in new perspectives, so when the opportunity to join the Future Collective family came about, I of course jumped at it. As someone who has been a Target shopper ever since childhood, and continues to this day, I still find myself wandering up and down the aisles with so much joy, so this partnership is full circle.
It’s also a natural progression for me as over the years, I have had the privilege of working with Target on several exciting fashion initiatives including modeling for the 20 years of design partnerships anniversary collection. It’s truly a “pinch me” moment.
Can you describe your inspiration for the collection?
My vision for this collection was to provide pieces that allow everyone to feel like they have something simple yet cool to…
Read the full article here
