A national developer familiar to many intown Atlanta neighborhoods is branching into far north OTP in hopes of capitalizing on a surge in economic and population growth. 

Alliance Residential Company, which bills itself as one of the nation’s largest multifamily developers, has closed on 35 acres at 900 Mountaintop Avenue in the Hall County city of Gainesville.

That’ll become the site of a 300-unit apartment venture called Prose Gainesville—the latest in Alliance’s Prose-branded communities—that’s described as another new rental product for the growing city with rents capped “at a manageable rate.”  

Gainesville is located about 50 miles north of Midtown along Interstate 285 and the shores of Lake Lanier.

According to Alliance officials, Hall County has seen a “massive increase” in businesses and employment opportunities since 2015, packing on more than 5,000 jobs, 100 new businesses, and roughly $1.3 billion in capital investment. It counts an estimated 212,000 residents today, with the population expected to swell by 20 percent over the next decade, according to U.S. Census estimates.

As for Prose Gainesville, plans call for one and two-bedroom units ranging from 810 to 1,182 square feet. (The range of rents has yet to be determined.) Communal perks will include a resort-style pool, courtyard with grilling stations, a club room with an entertainment lounge and catering kitchen, and a package concierge.  

Noah Randall, Alliance’s managing director, said the apartments will mark the company’s first project in Gainesville.  

“This is a unique opportunity to serve the diverse and self-sufficient economic base of higher education institutions, healthcare, and technology in Gainesville,” Randall said in a project announcement Monday. “We’re committed…