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Jordyn Weaver’s personal mission statement is clear from the moment you start talking to her: She’s here to build Black wealth.
“I’ve always been really passionate about building wealth in my community, and I really believe that entrepreneurship and innovation is the key,” she told Hypepotamus.
Her latest startup, Forefront, is changing how we shop online by making it easier for consumers to buy from Black-owned businesses.
On one side is a marketplace of Black-owned fashion, beauty, homegoods, and even gaming businesses. On the other side of the marketplace are consumers looking for new brands to follow and try out. Users not only shop on the platform, but they can also share their favorite items with their followers, giving them the opportunity to become influencers.
Instead of targeting already-established influencers, Forefront is a place where “everyday people can leverage their influence with friends, families, and followers,” Weaver added.
Leveraging influencers is an important – but often expensive – affiliate marketing strategy for young brands. Yes, influencers are driving sales (upwards of 72% of all Instagram users say they make purchasing decisions based on influencers), but brands have to manage those relationships, give out free products, and pay for posts.
Forefront’s model offers a “more affordable solution for brands to step into the realm of influencer marketing,” added Weaver.
Forefront offers two tiers of pricing – $15 a month for standard and $30 a month for professional accounts. Both give businesses access to a branded Forefront shop where they can manage inventory, sales, and affiliate partnerships in one place. The professional tier matches brands with new influencers each month. Forefront earns a 20% commission for each order, half of which goes to pay affiliates.
Forefront’s MVP and early versions are built on top of Shopify.
Building Black Wealth In Atlanta
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