Rico Wade, Ray Murray, and Patrick “Sleepy” Brown are friends, brothers and musical pioneers. The trio formed the production group Organized Noize in the early 1990s.
The Atlanta-based producers are credited with putting Southern hip-hop on the map and are the producer masterminds behind some of the greatest hits by Outkast, Goodie Mob and TLC.
Some material the group is responsible for producing includes TLC’s 1994 anthem “Waterfalls,” Outkast’s 2000 smash hit “So Fresh, So Clean,” Goodie Mob’s “They Don’t Dance No Mo” and more.
On Friday’s edition of “Closer Look,” Organized Noize returned to the program to discuss their journey in creating Southern hip-hop’s distinctive sound for the show’s Hip-Hop @ 50 series.
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