The Ke’nekt Cooperative is a mutual aid workspace in Atlanta’s West End neighborhood.
On March 14, hours before Ke’nekt hosted an event with the ACLU of Georgia, Carlton Mackey entered the workspace with a box in hand. He was there to deliver items from his clothing brand’s new collection.
His brand, Black Men Smile, is a small Atlanta-based lifestyle clothing line committed to promoting positive depictions of Black men and amplifying the celebration of Black joy.
Mackey, an artist, community advocate and Candler School of Theology alum said, “The key to a successful business endeavor is solving a problem.”
Target recently featured the clothing brand in its 2024 Black History Month collection, which remained on shelves until mid-March, expanding its reach to 1,900 Target stores nationwide and online at Target.com. Black Men Smile was one of four Black-owned brands to be chosen this year.
The Target collection unveiled nine new items, showcasing a fresh color option for its popular hoodies and joggers, children’s clothing and a new Black Men Smile logo bucket hat.
“The Black Men Smile signature collection, ‘Black Joy is Revolutionary,’ is a celebration of the unapologetic dance to the rhythm of your own heart, the quiet strength that rises from the depths of Black joy.”
Black Joy is Revolutionary Collection
The idea for Black Men Smile…
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