Since before it broke ground, Ponce City Market’s first ground-up residential tower has been marketed exclusively toward established, older Atlantans who appreciate tech-assisted pampering and steps-away access to the Atlanta BeltLine.
But those days are over.
Eight months after pre-leasing began, the 21-story Signal House project—the first new tower in PCM’s phase-two growth spurt—has removed age restrictions from its 162 units in Old Fourth Ward. Signal House opened last fall with starting rents of $2,935 monthly for one-bedroom units with 664 square feet—and larger units that started at north of $7,000 monthly.
The target demographic, according to announcements in 2023, was “an analog generation” that seeks “frictionless living.” In other words, the building was reserved for a 55-plus, active-adult crowd that’s able to book everything from plant watering, massages, food delivery, group fitness classes, dry cleaning, and housekeeping via a property smartphone app.
Developer Jamestown has since dropped those restrictions, opening Signal House to any age demographic that can afford it.
We inquired with Ponce City Market reps for information about the logic behind the Signal House switch, and Jamestown president Michael Phillips responded in a statement: “Signal House is a new residential building designed for residents who seek a sophisticated urban community and lifestyle with anticipatory services, active amenities, and guided digital experiences to make every day seamless and unhurried. [It’s] open to anyone seeking this type of living experience.”
In recent months, a less expensive floorplan option has emerged at Signal House. It starts at $2,175 monthly for one bedroom and one bathroom in 705 square feet.
Signal House’s least expensive (but not smallest) floorplan currently listed counts 705 square feet. Courtesy of Jamestown/Signal House
Marketing photos show interiors of larger Signal House…
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