Courtesy of Method Co.
Out-of-towners eager to experience all the Old Fourth Ward has to offer will soon have a lavish place to stay. Come summer, the historic area is getting a $150 million, 16-floor development featuring a boutique hotel, members-only social club, and four restaurants and bars. Created by New City Properties, Forth is located between the Historic Fourth Ward Park and the BeltLine’s Eastside Trail.
In 2017, New City acquired 11 acres of land from Georgia Power, just south of Ponce City Market. In its first phase of development, it launched a 480,000-square-foot office building, where MailChimp now resides. When Forth opens in June, it will offer 196 hotel rooms plus 39 fully furnished, extended-stay apartments, ideal for both business and leisure travelers.
Jim Irwin, president of New City, started working in the area 15 years ago, developing Ponce City Market for Jamestown in the shuttered City Hall building. Nearby, industrial space sat empty, nearly abandoned. Irwin went on to develop 725 Ponce, home to BeltLine Kroger, and believes Forth will add the finishing touch to the neighborhood.
“It’s the bow on the composition, the key missing piece,” he says. “Our mission is to create a place people love coming to—whether it’s to work, live, eat, or shop. This will be a place for people to spend the night and a third place where everyone can come together like [London-based social club] Soho House.”
“To watch the total resurgence of the neighborhood and the cataleptic power of the BeltLine to gather people and give them a new way to experience Atlanta is a point of pride,” he continues. “The challenge is to create things from nothing. This building and journey are about reimagining the hospitality experience.”
Courtesy of Method Co.
Courtesy of Method Co.
The look
Designed by New York-based Morris Adjmi Architects, in collaboration with Method Co. in Philadelphia,…
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