The Pop-Tarts Bowl is giving fans an extra reason to tune in to this year’s game. It was announced on Monday that the Pop-Tarts Bowl will feature an edible mascot this year.
The winning team will get an opportunity to take a bite out of the mascot following the matchup.
“For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn’t that include our beloved Football Mascot, too?” Senior Director of Marketing for Pop-Tarts Heidi Ray said in a statement.
“Since we announced our title sponsorship of the Pop-Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop-Tarts to upend on game day.”
The Duke’s Mayo Bowl and Cheez-It Bowl have both been creative in recent years while looking to attract fans to their game. Now the Pop-Tarts Bowl is joining in.
The Pop-Tarts Bowl Mascot will run around the field before and during the game and interact with fans. After the game, it will “transform into a game-winning snack for the victors” the release states.
The Pop-Tarts Bowl will take place on Dec. 28 at 5:45 p.m. in Orlando. It will be televised by ESPN.
It remains to be seen who will be playing in the Pop-Tarts Bowl, but CBS Sports updated its bowl predictions following rivalry week.
COLLEGE FOOTBALL PLAYOFF
Georgia vs. Oregon
Michigan vs. Florida State
NEW YEAR’S SIX BOWL GAMES
Fiesta Bowl: Texas vs. Tulane
Orange Bowl: Louisville vs. Ohio State
Peach Bowl: Missouri vs. Penn State
Cotton Bowl: Washington vs. Alabama
REMAINING BOWL GAMES
SATURDAY, Dec. 16
Myrtle Beach Bowl: Troy vs. Toledo
Brooks Stadium (Conway, South Carolina)
2:30 p.m., ESPN and the ESPN App
R+L Carriers New Orleans Bowl: Liberty vs. James Madison
Caesars Superdome (New Orleans)
2:15 p.m., ESPN and the ESPN App
Cure Bowl: Arkansas State vs. UCF
Exploria Stadium (Orlando, Florida)
3:30 p.m., ABC and the ESPN App
New Mexico…
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