Delta to shift away from purple uniforms with new prototypes in the works

by Fulton Watch News Feed

The new uniforms come in colors that are “a return to a more classic color palette inspired by Delta’s brand identity and heritage,” according to the company.

The designs include the Delta symbol known as its “widget” logo “in ways both obvious and subtle,” the airline said.

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The garments are made from fabrics that received a textile industry certification known as OEKO-TEX and passed safety tests for harmful substances.

The uniforms will be wear tested this fall, according to Delta.

After that, it will take a few years before the uniforms are rolled out to all employees.

Ranjan Goswami, Delta’s senior vice president of customer experience design, said in a written statement that “any evolution of the uniform program will take time and deliberation to get right.”

“We are committed to using this time to listen, learn and iterate as we work toward a new look,” he said.

Delta Air Lines on March 20, 2024 unveiled new employee uniform prototypes. Source: Delta

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The announcement included no mention of a flashy designer behind the new uniform collection. The shift to a lower-key uniform unveiling comes after Delta has done big launches with prominent designers for two previous rollouts, each of which were followed by some controversy.

In 2005, Delta previewed a new collection of flight attendant and customer service agent uniforms designed by Richard Tyler during Fashion Week in New York. Tyler called the Delta uniforms “chic and glamorous” at the time, and the pieces included an eye-catching red dress.

In 2009, a union representing flight attendants at Delta merger partner Northwest Airlines complained that the dress was not made larger than a size 18.

In 2018, Delta rolled out its purple uniforms for flight attendants and airport customer service workers as part of a Zac Posen uniform collection unveiled at a flashy event. Last month, Gap Inc. announced it had hired Posen as its creative director.

The issue with the purple uniforms prompted lawsuits filed by Delta employees who alleged that wearing their uniforms caused skin rashes,…

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