Movie studio erects ‘iconic’ LED tower near Atlanta interstate

by Fulton Watch News Feed

No, that’s not a super-slim apartment stack or bungee-jumping platform.

A tower recently built of steel beams that peers down on Interstate 285 travelers from the Assembly Atlanta TV/film studio complex will actually soon be clad in LED panels to serve two functions: a gigantic message board and statement piece near the main studio entry.

According to Third Rail Studios, which is part of the Doraville complex, the “iconic” tower component is expected to be finished and lit up soon. It stands 140 feet tall (nearly three times the height of Marietta’s famed Big Chicken, another WTF roadside landmark) and 23-feet wide.

How the LED tower is expected to eventually lord over an Assembly Atlanta greenspace. I-285 is pictured at top right here, beyond a future phase of development. Gray TV; building designs, Smith Dalia Architects; landscapes, HGOR

Third Rail Studios/@thirdrailstudios

The tower will display news on events, advertisements, and other announcements, as Third Rail Studios relayed on Instagram.

Early project renderings referred to the lighted structure as the “Iconic Tower,” meant to make an impression on Assembly Atlanta visitors as they approach an entry just south of I-285.

Assembly has remade Doraville’s former General Motors plant site into 22 new soundstages resembling a Los Angeles-style studio city. Backlots have taken shape with distinctive facades designed to mimic brownstones in New York City, a grittier section with exposed fire escapes called “Tribeca,” a fancier district that will stand in for streets in European capital cities, and another area meant to be the French Quarter in New Orleans.

The first Smith Dalia Architects-designed phase alone is expected to cost $305 million and include more than 1 million square feet of film-production space—from warehouses to dining halls and bungalows for private production—across 53 acres. In addition to I-285, it’s situated next to MARTA’s…

Read the full article here

Have a news tip for Fulton Watch? Submit your news tip or article here.

You may also like

Copyright © 2023 Fulton Watch. created by Sawah Solutions.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy